The interview with an senior video creative in industry


Her name is Brogan Jones,who is a senior video creative at King.

The description of this position is heading up the video creation on team to help define the brand positioning for new games,primary working in video and animation. She work closely with the game team in Unity,defining workflows to create assets and teaching team members .she also leading projects,creating initial pitches and overseeing from ideation to completion and making sure all assets are on brand .

AS i am curious how is like in 3D industry,and what s the day to day responsibility in animation industry,here is her answer:

Most of the projects in film and television will probably require 3D animation nowadays, but there are still 2D roles out there. For this field, it is probably better to be a specialist, and specialise in doing one thing really well. Like make an amazing 3D character animation showreel and only show this skill. These projects are long form projects. You will be one of many animators working on different shots. Usually you will only do one task, so if it is animation, then you will just do animation. You could work on one shot for a very long time, up to 8 months in the worst case scenario (an animator told me that was their longest) and sometimes you may work on shots that get cut (I think most of the time this is not the case though). So if you are wanting to do only 1 task and specialise in that, and also spend a long time on one project, then this is the route for you. Reach out to my old classmate, Rhea Bowers, who got a job at Framestore when she graduated, and works full time there as an animator. She has worked on big projects like some Marvel series.

in my company, I have worked with some of the game animators while they helped on marketing, but also they move between games, so for a few month may be animation 2D sprites and UI, and the next few months animating characters. They will usually work towards playlists and milestones in the game’s development, and sometimes these can be tight. As for me, in Marketing. I have had quite a few freelance roles and also I work at King Games as a Senior on multiple titles and projects. For me personally, most of the projects I have worked on require more than just animation. I usually do the whole process. Usually a client or stakeholder in company will come to me with a brief. They need an animation to fulfil a certain purpose and tell a certain story. I put together proposals/pitches for how to tackle the brief. These will include ideas for style, process (what programs to use and how to achieve it), as well as how it will solve their brief. If it is for a client, then I will include a timeline and costing estimations. Once that is agreed upon I will then actually do the work and animate. In my company I have team members I can split the workload with. When I was freelancing, if I needed help, I hire some more freelancers to help me. I then create and direct the work, and deliver the project. Day to day I am using loads of programs to achieve my goals. On one project I can use a mix of Maya/Blender/After Effects, or on another maybe I need to use TVPaint and After Effects. We also use Spine a lot on my team (we work for a gaming company so use a lot more programs as we work with assets from the game). My team has licenses for Maya, Cinema 4D and Blender as depending on the project we may require one of them. The projects are short, for me 30s animations and motion graphic videos, and the deadlines can be tight. But that means I get to work on loads of projects throughout the year and they are always changing. Keeps it fresh and interesting.

I find myself contemplating whether I should continue learning 3D animation to enhance skills,given its higher employ ability prospects,or follow my passion for 2D animation.

She suggests me to do both,For her career,she went with knowing more,she said she is a jack of all trades,but a master of none .She gets more work and more variety and be able to easily hop into many projects,but it also means that for a field more specialized,say film and television,she said she may not suit any roles,but she finds more variety on projects more enjoyable than being a specialist, so marketing works better for her.She seems to have done alright for herself,working up to a Senior Position.If my passion is to do more 2D ,doing something you love is more important,but don’t let 3D skills slip completely,as there will be more work prospects out there,and be open to learning and keep option open .


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